Sims Herron

P. 919.448.1474

Associate

Sims Herron joined IronVest Partners in 2025, bringing a hands-on, client-first approach to industrial tenants and landlords across Alabama. He specializes in industrial tenant representation.

Sims has always been drawn to the service industry and prides himself on delivering high-touch, relationship-driven results. Whether he’s guiding a high alpine fly-fishing trip or helping a client secure a new commercial space or investment property, Sims approaches every relationship with the same focus: understanding each client’s goals and going above and beyond to exceed them.

With a strong passion for the industrial sector, Sims thrives on connecting the dots between people and properties. He is known for his forward-looking strategy, deep market knowledge, and commitment to execution—qualities that have made him a trusted partner to tenants, landlords, and developers throughout the Southeast.

A graduate of Samford University with a degree in Business Management and Leadership, Sims is currently pursuing his CCIM designation.

Outside the office, Sims is a certified fly-fishing instructor and avid outdoorsman. He’s most at home in the woods or on the water and is actively involved with Mountain Brook youth sports and Redeemer Community Church.

Success Stories

“I’ve known Robert Crook on both a personal and professional basis for over 5 years. Robert is a man that I respect. He is a hardworking man of character. He raises the bar for others in his profession. I would trust Robert to handle any real estate transaction on my behalf. When Robert lists our properties for sale or lease, I stop worrying and move on to other tasks, because he will work on the listing like a brother would.”

– Price Hightower | CCIM, President of Tower Homes

“I chose IronVest Partners to sell my industrial property. I chose them over several other real estate companies. My choice was based on the work they did up front to win the listing in addition to being local. They came up with a very good strategy to market the business and they took the lead while still respecting my concerns, as well as my tenants. They worked through all issues bringing in the required resources. They kept the momentum going throughout the process. I am very satisfied with IronVest, Bart Moore and Robert Cook. I give them my highest recommendation.”

– Scott E. Roach

“Working with Robert and Bart at IronVest has been a fantastic experience. They recently brokered the sale of our 50,000 SF warehouse. Our building wasn’t listed for sale, but we all started getting calls to purchase (it is a rare find), so we came up with a number that would be a big enough gain to relocate my entire business. With Robert and Bart’s contacts, they put the word out and within weeks we had an amazing offer. All was smooth until days before closing when all heck broke loose! Between IronVest, my lawyers, and myself…we worked through the chaos and came out on top to still close early. I will 100% be working with the IronVest group again!”

– Chase McMaster | Owner of Chase Bays